We offer development and design of websites (and, if necessary, revision of existing ones), which are most consistent with the goals and marketing objectives of the project. Since a website is, first of all, a marketing tool, we initially optimize it for search engines (SEO - Search Engine Optimization). But it is also important to think over WHAT the user will see after going to the site, to interest the visitor so that he comes back again, and most importantly, to contact you using the specified contacts.
When creating effective marketing resources, it is necessary to optimize the loading and display speed, and depending on the target audience of the project, it may be necessary to develop a separate, lightweight version for mobile devices. Also, we need to track one of the most important metrics introduced by Google - FMP (First Meaningful Paint), so that the user can get access to the first data as soon as possible, and while he is studying them, we can load all other components in the background. This and a number of other metrics are extremely important for modern websites. Firstly, satisfaction with the resource of users (who are already accustomed to high download speeds, and at the same time, high quality images) depends on them more and more. The second, no less important reason for the need to optimize these metrics is their use by search engines (including Google and Yandex) to rank search results (fast in the beginning, then slow). From the point of view of technical implementation, to increase the speed of loading and display, there are a number of possibilities that are selected according to the situation and combined. Among them: several different types and levels of caching, preloading images, HTTP2 protocol, compression and minification of CSS and HTML, the use of several versions of images (choosing the optimal one for different screens and connection speed), new image formats WEBP and AVIF (which are already supported by almost all modern browsers, and 2-10 times less than a similar JPG!), the use of static HTML and a whole range of other possibilities - all of them are interesting and good in their own way in various cases and for different tasks.
On the other hand, an important factor is convenient development and ease of further development, especially if complex and scalable functionality is required. This is where Javascript libraries like ReactJS, VueJS and Svelte come into play (especially using progressive and robust Typescript).
Today there are a number of libraries for creating complex animation: React Framer Motion, GSAP and others, the Lottie library allows you to export animation from Adobe After Effects and play it on sites, and WebGL technology in modern browsers allows you to work with complex 3D animation (the Three.js library).
And all this is just the tip of the iceberg of possibilities available for implementation on the pages of modern websites. Tell us your tasks and requirements, and we, with pleasure, will bring them to life!